In a world where everything, from our phones to our streets, is filled with advertising, marketing can seem like a daunting task. Here are five basic marketing strategies you can use to make your company’s marketing more effective.
- Figure out what kinds of customers you want to target.
The basic idea of marketing is connecting your product with the customers who need your product the most. It makes sense that selecting a target audience is one of the most important steps in effective marketing. Are you trying to sell as many products as possible to a very niche population, like people who only drink Pepsi instead of Coke? Or do you want to capture a wider audience, like all adults in their 30s? These basic questions may seem silly, but answering them will help you direct and focus your efforts as you hone in on more specifics.
- Research what methods work best for your target audience.
Once you know who you want your marketing to reach, spend some time to research the kinds of marketing that work best for the target audience. If your targeted segment consists of working adults in urban areas, for example, you could consider advertising in public transportation or on productivity sites. If your audience is mostly college students, put more effort into social media campaigns and other technological solutions. Many online resources, as well as marketing consultants, will have recommendations that are much more specific to your situation, and using these resources can significantly improve the effectiveness of your marketing.
- Develop a concrete advertising campaign strategy
Once you have a general idea of what you want your advertising to look like, start to hone in on specific details. For example, do you know off the top of your head how much of your advertising money is spent on print vs. digital materials? How about social media vs. search engine optimization? Marketing is just like any other investment; you need to carefully develop a concrete and specific advertising campaign to get the maximum benefits from your investment.
- Have metrics to evaluate the effectiveness of your marketing by
Finally, don’t stop after executing your brilliant marketing strategy. You should have metrics in place that you can judge effectiveness. An idea everyone originally discounted has become the best aspect of the campaign, and an idea you were sure would succeed has unexpectedly flopped. With preset guidelines in place, you can evaluate your current marketing campaign to determine what actually was successful versus what ideas should be recycled. These results will help you improve the effectiveness of your company’s marketing over time.
- Consult a marketing professional
Lastly, don’t hesitate to reach out to a marketing consultant if you experience any bumps in the road! Christian Marketing Experts LLC provides marketing services to small business owners, helping them re-evaluate and re-energize their marketing campaigns. E-mail email@example.com to set up a consultation appointment today!