Marketing may seem like something purely business-related that doesn’t apply to you or your church, but marketing isn’t just a tool used by car salesmen and kitchen gadget companies. Church marketing can help you and your congregation significantly increase church attendance as well as introduce new members of the community to your organization.
Though applying marketing to your church efforts may seem like a daunting task, Christian Marketing Experts LLC can help you begin the process. These three tips recommended by church marketing experts can help you make sure your marketing efforts to remain fruitful endeavours.
- Identify your target audience
Marketing isn’t just about designing the best advertisements. Marketing is about connecting your central message with the best and most open audience. All the advertisement investment in the world won’t matter if the audience isn’t completely ready to hear what you have to say, so figuring out who you want to hear your message is crucial.
Before you even touch your ad-design tools, spend some time identifying your target audience and thinking about what kinds of ideas they value. Are you trying to appeal to college students or older couples? Newlyweds or parents? These demographics may have wildly different needs and wants, and so they might react differently to the marketing tools you select. Having a clear idea of who you want your messages to reach is an important first step when beginning your church marketing efforts. Also, you should know the demographics of your congregation, whether most are elderly or young.
- Adapt to your target audience
It’s no secret that who you are can affect what advertisements you see or hear. Younger people may respond well to social media campaigns, for example, whereas older folks may prefer more traditional advertising in the form of TV or newspaper ads. Thinking about what kinds of messages your target audience would notice is a great way to ensure your investment results in increased church attendance.
So, once you decide which segments of the population you want to target, pick an appropriate message for that population, and carefully construct your church marketing plan around these decisions. Knowing what forms of advertisements to invest your time and energy in is a crucial factor in successful church marketing.
Finally, don’t forget that the key to all of this is prayer. As Christians, our praying and asking of God is not in vain–1 John 5:14 tells us that: “And this is the confidence that we have in him, that, if we ask anything according to his will, he heareth us”.
Whenever you consider anything regarding improving church attendance and increasing the size of your congregation, first stop to pray to the Lord about the situation. Even though this prayer doesn’t seem to relate to marketing on the surface, we know, as Christians, that any labour we perform for God is sweeter when we do it with our unceasing prayer. With prayer comes the faith that God will continue to help us even in practical matters like marketing and advertising.
Praying with others is helpful as well. Encourage the current members of your congregation to pray with you about matters of marketing! And if you have any concerns, be sure to consult a faith-based church marketing consultant that, like you, understands the importance of doing the will of God above all else.